Top Tips for Google My Business Set Up

Google My Business (GMB) is a free tool provided by Google that enables businesses to showcase their presence on Google Search and Google Maps. It has great capabilities for amplifying your business online, so we want to let you know the benefits of Google My Business, how business owners can easily set it up themselves, the optimisations they can do to help improve traffic, and the positive impact ratings can have on their own website's SEO.

Benefits of Google My Business

1. Increased Visibility: Google My Business makes it easy for businesses to appear on Google Maps and Google Search, increasing their visibility and making it easier for customers to find them.
2. Better Local SEO: By optimising their Google My Business profile, businesses can improve their local SEO and appear higher in local search results.
3. Improved Customer Engagement: Google My Business provides a platform for businesses to engage with customers by responding to reviews, posting updates, and sharing photos.
4. Insights and Analytics: Google My Business provides valuable insights and analytics about user interactions, such as how customers found your business and what actions they took on your profile.

Setting Up Google My Business

Setting up Google My Business is easy and can be done in just a few steps:

1. Go to the Google My Business website and sign in with your Google account.
2. Enter your business information, such as name, address, phone number, and website.
3. Verify your business by following the prompts and confirming your ownership.

Optimising Your Google My Business Profile—When in Doubt, Fill it Out.

Google My Business optimisation is based on one overarching principle, the more information the better. Once you've set up your Google My Business profile, there are several optimisations you can make to improve your visibility and engagement:

1. Add Your Products/Services: Google my business allows you to add what type of business you are, and your main offering, so make sure to use the option for adding your individual product or services to the page. It even goes as far as allowing direct links to the relevant information when you’re doing this. All of these items help you appear on search, so it can be a great way to get to the top of page one for a relatively new businesse. 
2. Add Photos: Adding high-quality photos of your business, products, and services can help attract potential customers and give them a sense of what your business is all about.
3. Respond to Reviews: Responding to reviews shows that you value customer feedback and are committed to providing a positive experience. Even negative reviews can be neutralised by responding in a friendly and professional manner.
4. Post Updates: Posting updates about your business, such as upcoming events, promotions, and new products or services, can keep customers engaged and up-to-date.

The Impact of Ratings on SEO

Positive ratings and reviews on Google My Business can have a positive impact on a business's website's SEO. Google considers user reviews as a ranking factor, and businesses with more positive reviews are more likely to appear higher in search results. Encouraging customers to leave reviews and responding to those reviews can help improve a business's overall online reputation and visibility.

To sum it all up, Google My Business is an essential tool for businesses looking to increase their visibility, improve their local SEO, and engage with customers. By setting up a profile and optimising it with what you offer, photos, updates, and reviews, businesses can attract more customers and improve their overall online reputation. Positive ratings and reviews can also have a positive impact on a business's website's SEO, making Google My Business an invaluable tool for any business owner.

CTAWe understand many business owners don’t have time for these types of tasks. If you need help with your marketing, get expert consultation. We offer a free website audit worth $1750 for new customers! Take advantage and tap into our expertise!