AdWords management is not a set and forget exercise. Budgets must be set, measured, while ads need to be adjusted according to performance and insights. At Ponderlust, we keep a close watch on the performance of your ads, why? Because we are AdWords Nerds
Google AdWords is a fantastic way to generate inbound leads. It’s your 'pass go and collect $200', while you wait for your organic traffic to gain traction. It also acts as a great indication of how well your SEO investment will pay off in the long run.
In digital advertising, there are many variables that contribute to a successful campaign. At Ponderlust we believe in dynamic digital marketing strategies that have multiple channels working together. It all starts with well-researched, granular keywords.
The thing is, if this is set up on a whim, you can potentially lose a LOT of money, without much kickback. Something as simple as neglecting to set up negative keywords in your ad group, can mean that you have 23,000 impressions, 60 clicks, and only 1 conversion.
Great a conversion, you say! Yes, but you paid for 59 clicks for students looking for a course that contains some of the same keywords as your ad. No, thanks!
Have your PPC AdWords campaign managed by a professional. Make sure you are tracking conversions. Make sure you have set up a remarketing audience. And make sure you are not throwing money into the Google stratosphere.
Trackable ROI. Your Ponderlust AdWords manager will set you up in Google Data Studio so you can see, in real time, how much money your investment is making you on any given day. Our astute AdWords experts will keep their eyes peeled for opportunity, while you watch the business roll in.
Ongoing ss prospects are still being contacted.
Still wondering if AdWords management is right for your company? The answer is simple: yes. If you’re not in the Google game, then you’re missing out on opportunities that your competition is picking up.
Let’s connect and get the party started!