Content is the guts of your website: copy, images and video. It’s your unique brand story. And Content Marketing is how your story is told and whom it’s told to, driving your brand message through each digital touch point—with a sexy content marketing strategy!
Your digital presence is an opportunity to share quality information that benefits your readers; solving problems for your customers—at no extra cost to them. Your website content should highlight your expertise, build trust with your audience (and Google!), and position you as an authority in your industry. Creating quality content for your business will ultimately benefit your brand and your bottom line. Sounds good, right?
Engage, Excite, Entertain.
This is the fun stuff! Maybe we’re just gigantic nerds, but creating a custom content strategy gets us pumped! Business branding, strategic storytelling, inbound marketing—oh my! (Yes, all three sentences end with exclamation points). Identifying and celebrating what your business’s point of difference is will make a more fruitful content strategy, and increase your ROI.
Your website(!), e-newsletters, media releases, social sites (Facebook, Instagram, Linkedin, Pinterest, Stumbleupon), and loads of apps unique to your brand. Anywhere it makes sense for people to find you on the internet, you need to have a professional presence that will communicate what your business does and how it can help. If you solve a problem for someone through a Linkedin article, they are much more likely to check out your website.
We make your business our business. Getting into the thick of what makes your business unique will paint a much brighter picture. Forget the generic templates and standard issue strategy, we tailor everything to you and your brand.
At Ponderlust, every word we deliver is crafted by professional SEO copywriters and content specialists. Having access to a team of skilled wordsmiths is imperative to creating your public profile. We know the ins and outs of why people click, and more importantly, why they don’t click. When we conduct a site audit, we analyse any missed content opportunities and put a spotlight on the best bits!